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Digital optimisation analyst/Senior digital optimisation analyst - Other

£50000.00 - £55000.00

Digital Optimisation Analyst / Senior Digital Optimisation Analyst

Our Client is a highly successful and innovative technology-focused business with offices strategically placed across the UK. They offer huge opportunities to learn new skills in a supportive and creative environment and to make a significant contribution to shaping its future.

They are a leading technology-based brand with over 10,000 corporate partners and over 3M members across the country.


An exciting opportunity to join a forward-thinking growing company as part of a growing team based in central Manchester, this opportunity is for either a Digital Optimisation Analyst/Senior digital Optimisation Analyst who will help to shape the future of analytics across a data hungry organisation. The successful candidate will have strong technical skills as well as a passion for delivering insights that inspire test and learn culture across digital, marketing, operations and beyond.

Main purpose of the job:

  • Proactive and innovative data analysis across digital marketing, web, app and customer experience
  • Communication of actionable insights to influence brand marketing and eCommerce strategy
  • Evolution of digital analytics capability across measurability, reporting, insights and optimisation – becoming the business expert and keeping up to date with the latest technology and trends

Responsibilities & Duties:

  • Measurability: Definition and upkeep of multi-channel measurement strategy including technical implementation – especially data layer design, tracking schema and specification, tag management and configuration both short term tactical (Google Analytics, Google Tag Manager) and long term strategic (Adobe Analytics, Adobe Launch)
  • Reporting: Upskilling and enabling stakeholders to self-serve essential data, building and maintaining interactive and illustrative dashboards to facilitate independent data-led decision making (Power BI, Adobe Analytics, Alteryx)
  • Insights: Proactive delivery of descriptive, predictive and prescriptive analysis of integrated offline and online data across web, app, acquisition and customer experience e.g. attribution and retention modelling
  • Optimisation: Collaboration with UX, marketing and digital and the wider data team to optimise user journeys through AB and multivariate testing and personalisation (Adobe Target, Adobe Campaign, Adobe Audience Manager, Adobe Experience Manager)

Key skills / attributes should include:


  • Experience using Adobe Analytics
  • Proficient in Excel
  • Ability to multitask and prioritise under pressure
  • Strong problem-solving skills, resourcefulness and appetite for adventure
  • An effective communicator


  • Interest in data storytelling and visualisation
  • Proficient in MYSQL
  • Experience using Power BI
  • Experience using Adobe Target, Adobe Campaign, Adobe Audience Manager and Adobe Experience Manager
  • Experience delivering or supporting a successful conversion rate optimisation (CRO) roadmap
  • Experience using project management / workflow software e.g. Jira, Confluence
  • Experience implementing Adobe Analytics and using Adobe Launch


Hours of Work: Monday – Thursday 8.30am-5.30pm, Friday 8.30-5pm

Location: Huddersfield/Manchester but some time will be spent in both

Salary:  Competitive, flexible level depending on experience

Perks: flexible working, competitive benefits package


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What Our Clients Say

I have used Douglas Charles recruitment for our professional needs.

They are an amazing agency and they take the time to actually listen and get to know the company and the ethos that they are recruiting for. This is what sets them apart from the rest.

Barnaby Roe

Barnaby Roe
Managing Director - Wakefield Pharmacy

Douglas Charles deliver a professional and personalised service, they make you feel comfortable putting your trust in them to find the right fit of candidate for your role.  Sharon our consultant is friendly, approachable, helpful and understanding, she demonstrates professionalism and passion in her work. I appreciate her quick response, efficiency and prompt follow-ups to my requests.  She knows and understands how we work here at Slingsby’s and will not swamp you with CV’s only forwarding those of people likely to be a good fit.

Thanks for all your help Sharon

Kind regards,

Morag J Tearne

HR, Health & Safety Manager

Morag Tearne

Morag Tearne
Various Office Based Roles - HC Slingsby PLC

Douglas Charles Recruitment helped me to recruit two superb new people to join my team at Business Coaches Yorkshire Ltd, my Action Coach franchise and I would recommend Douglas Charles to anyone looking for support with recruiting.

Sharon, my main contact, was amazingly helpful from our first meeting through to checking in after the team members had started to make sure everything was good.

On our initial call Sharon asked lots of questions to get clarity on the business, the roles I was looking to recruit and what I needed skills and behaviour wise from candidates. She used all of this information gleaned to turn my job description into an effective job advert and tweaked this over a few weeks to ensure the candidates applying matched the profile needed.

Sharon worked closely with me to accommodate the recruitment process I wanted to use – CV screening, an initial telephone interview by Sharon, a group interview and then 121 interviews with me.

She easily adjusted her ways of working to meet my needs and in the group interview was an invaluable second pair of eyes and ears – offering sound insight on the candidates and willing to voice her opinion to help me reach a decision on who to invite to the next stage.

Sharon worked hard to find the right candidates – matching people both on skills and attitude for my requirements. She is highly personable, a great support during the recruitment process and a good judge of character.

The candidates experience was equally positive – with both of them describing Sharon as incredibly friendly – she quickly put them at ease, was very informative and clear on what to expect and responsive to their queries and questions.

I would recommend Douglas Charles Recruitment to anyone looking to recruit.

Jenni Morgan

Business Growth Specialist


Jenni Morgan

Jenni Morgan
Telemarketer - Business Coaches Yorkshire Ltd

Sharon and David at Douglas Charles listened and understood my dilemma when I had a problem. Only then did they look for suitable relevant opportunities for me.

Within two weeks I had two job offers. I would recommend Douglas Charles to anybody who is looking for new staff or a new job.

Mark Robinson

Mark Robinson
- Burrow & Crowe Ltd

“Throughout the recruitment process Sharon kept me fully up to date with the progress of my application. Arranging the interview with the recruiting company and communicating professionally and timely at all stages.

Sharon supported me and answered any questions I had prior to the interview. Sharon’s support and advice was invaluable and the match between job role and candidate experience and suitability was second to none. I highly recommend this recruitment business for finding the right people for the right roles, I have worked with recruiters previously both as a recruiting manager in business and as a candidate, and Douglas Charles Recruitment stands out as a step ahead of the rest, fantastic service that delivers results! Thankyou.!”

I truly love my job and your help was a major factor in this life change move for me and I am very grateful to you.

Kind regards,



Robert Guest

Robert Guest

Robert Guest
Customer Service and Retentions Manager - Simply Vehicle Leasing

Hi, my name is Ronan Cezar.

I was recently assisted by Douglas Charles team for a job position.

I was able to get an offer thanks to Mr. David Armitage and Mrs. Sharon Devine.
David and Sharon were not only supportive, kind and patient, they were the key element to make my new job possible.

I hope everyone looking for a job could have such an incredible assistance.
Totally recommended.

Thanks Sharon and David,

Yours sincerely,

Ronan Cezar

Ronan Cezar

Ronan Cezar
International Business Partner - International Business Partner, VIOOH Limited

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